sPEARHEAd spirits group

THE PREMIUM AFRICAN SPIRITS COMPANY

WE’RE ON A MISSION
TO CHANGE THE
SPIRITS INDUSTRY


For too long the spirits industry has neglected the quality, craft and produce that exists in our continent. 

It has ignored consumers that are looking for authentic and diverse drinking experiences and products that give them something new.

We believe it is time for African spirits to sit on the world stage and give consumers a taste of the finest craft and quality, directly from the source of humanity itself, Africa.

That is why Spearhead Spirits have created Vusa Vodka and Bayab Gin, two multi-award winning Premium African Spirits, made in Africa, with African ingredients, to disrupt the industry and delight customers, worldwide.

We are on a mission to put Africa on every bar back in the world and connect the world to Africa, through premium spirits. Join us.

Vusa is a premium copper distilled sugarcane Vodka from Africa. We distill in small batches using our copper still, “Kagiso’, to give Vusa a silky smooth finish and ensure exceptional quality. Our unique filtration process using the shells of the Baobab fruit creates a super crisp finish.

"A lovely soft grassiness is joined by a note of soothing eucalyptus and a subtle vanilla sweetness running throughout. Attractive and very well balanced." IWSC

Bayab is a premium copper distilled Gin from Africa. Our range of gins are distilled using locally grown wheat, bountiful African botanicals of Juniper berries, Coriander, Rosemary, Cinnamon, Coarsesalt, Lemon peel, Orange peel and our hero botanical from the tree of life, Baobab fruit, it’s then blended with the purestwater from the Midlands Kwazulu-Natal.

"Bayab African Grown Gin...the best gin I've tasted so far from Africa"
Virginia Miller, Distilling Magazine
"Bayab...Our Favourite Gin"  
Whiskey Exchange

TEAM

Chris Frederick

Chris Frederick is a former owner, proprietor and director of an award winning pub group, with a background in accountancy and finance.

As a seasoned entrepreneur, Chris has several years experience in developing B2C products, building brands and providing expertise and consultancy to the hospitality sector.

In addition, Chris is a former international basketball player and NBA certified agent, with a passion for sports and talent development.

Thabo Maloba

Thabo is a digital and content manager based in Johannesburg. Thabo has created content for several Pernod Ricard brands, was influential in Jose Cuervo's recent digital and nightlife campaigns in South Africa and also lead photographer for various Jagermeister campaigns.

Damola Timeyin

Damola is a brand and marketing expert and author, with over a decades experience helping brands grow; developing brand, digital and social marketing strategies for businesses, ranging from global alcohol group Pernod Ricard, to UK retailer, Tesco.

He enjoys applying this blend of professional experiences to the commercial and communication challenges businesses face today.

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